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Writer's pictureRobin white

Fresh Food Packaging Market- Innovations in eco-friendly packaging


Governments across the world are focusing on reducing environmental pollution and encouraging end-use sectors to opt for eco-friendly solutions. There are stringent regulations for plastic landfills in Europe. The European Union intends to achieve ‘zero plastics to landfill’ by 2025. In view of the growing concerns related to environmental pollution, packaging companies are focusing on eco-friendly solutions for environmental sustainability. Green packaging products are designed to adhere to the three ‘R’s of eco-friendly packaging: renew, reuse, and recycle. The governments of the developing countries are encouraging packaging solution providers to provide eco-friendly products. Eco-friendly packaging products are made of natural bio-polymer, which is more flexible than traditional plastic.


The global fresh food packaging market size is projected to grow from USD 79.8 billion in 2020 to USD 95.2 billion by 2025, at a CAGR of 3.5% between 2020 and 2025. The major driving factors of the market include growing demand for convenience food items and innovative packaging solutions for extended shelf life of fresh food items.



Fresh food packaging can be made using eco-friendly packaging materials, such as bioplastics, recycled papers, forest wood, and palm leaf. Recycled packaging materials are used widely by producers to provide eco-friendly packaging materials, including corrugated cartons, glass, steel, and paperboard. One such product is the molded pulp tray; the product is made of recycled material and is eco-friendly.


Meat products to be a promising application of the fresh food packaging market


Packaging protects meat products during processing, storage, and distribution. The aim of any packaging system for fresh muscle foods is to prevent or delay undesirable changes in appearance, flavor, odor, and texture. Consumers’ rejection of the product is possible if the mentioned quality is not met. Thus, a new technical tool is introduced in the market called ‘Active and Intelligent packaging,’ which better controls the food from contamination and maintains its quality. In meat products, converted roll stock is the largest pack type as it can take any shape and size.


The APAC region leads the fresh food packaging market in terms of volume.


APAC is projected to be the fastest-growing market for fresh food packaging during the forecast period. Increase in demand for convenience by consumers and concerns about food product safety are some of the major reasons that could drive the fresh food packaging market in the region. However, the fresh food packaging market faces restraints such as stringent government rules and regulations regarding raw materials, which hinder the growth of the market.


Major players operating in the global fresh food packaging market includeAmcor PLC (Australia), Interntional Paper Company (US), WestRock Company (US), Sealed Air Corporation (US), Smurfit Kappa (Ireland), Coveris (Vienna), DuPont (US), DS Smith PLC (UK), Mondi PLC (South Africa), Sonoco Products Co. (US), Anchor Packaging Inc. (US), Printpack Inc. (US), Bomarko Inc. (US), and Packaging Corporation of America (US).


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