The inventory tags market size is expected to grow from USD 4.08 Billion in 2016 to reach USD 5.07 Billion by 2021, at an estimated CAGR of 4.43%. The implementation of inventory tags technologies is an important strategy taken up by many manufacturing companies and regulatory bodies in recent years. Increasing awareness toward protection against theft, loss, and counterfeiting; scope for technology integration; identification of products without human intervention or need of line-of-sight; and adoptions of real time tracking systems are some of the factors that contribute to the growth in the demand for inventory tags in packaging. Additionally, strict laws pertaining to counterfeiting activities, need for efficient use of supply chain, and availability of cost-efficient counterfeiting technologies have propelled packaging companies to opt for inventory tags technologies, which enabled cost savings. Developing markets such as China, Brazil, and India are emerging as growth frontiers for the inventory tags market.
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Factors such as strong government support, efforts towards standardization, expanding application segments, convergence of technologies, rising awareness of using inventory tracking technologies, increasing urbanized population in China and India along with the growth in the disposable income in these countries are driving the growth of the Asia-Pacific inventory tags market. Rapid industrialization and imposition of strict laws pertaining to secure packaging are also major factors contributing to the growth of the inventory tags market.
Track & trace and authentication technologies such as barcodes and RFID are some of the technologies used by companies to track their inventory. Barcode technologies are the most conventional and prominent technologies used in the inventory tags market. This segment dominated the inventory tags market in 2015, and this trend is projected to continue through 2021. In current economic conditions, retailers and manufacturers recognize that additional investments in loss prevention is necessary to combat the increasing level of inventory loss due to theft and counterfeiting. Logistics & transportation companies also benefit by using track & trace technologies as they can locate the package at any point during the delivery process. Track & trace technologies such as RFIDs and barcodes help in identifying the product as well as help in tracing the product across the supply chain.
RFID technologies include readers, and software services and are used extensively in the packaging industry. With the help of readers, products can be traced in seconds; this helps to improve and track the supply chain process from production through distribution and retailing. The RFID technology segment is growing tremendously and is opted for by many industries as it reduces manual costs and improves visibility and planning.
Zebra Technologies Corporation (U.S.) has maintained its leadership position through its strong distribution network across Asia Pacific, Europe, and the Americas. Zebra Technologies Corporation has strengthened its position as a leading provider of visibility solutions across the world. The company has adopted mergers and acquisitions as its key strategies to capture the market. In October 2014, Zebra Technologies Corporation acquired the enterprise business of Motorola Solutions, Inc. (U.S.) which strengthened Zebra’s product portfolio, geographic reach, go-to-market channels, and industries served. The company plans to enter into new and emerging markets given its stable financial position and a strong customer base.
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