The polymer modified cementitious coatings market is estimated at USD 1.1 billion in 2020 and is projected to reach USD 1.5 billion by 2025, at a CAGR of 6.5% from 2020 to 2025. The residential segment is estimated to lead the polymer modified cementitious coatingsmarket in 2020, owing to The growing urbanization and migration of people from rural areas to urban cities are important factors driving the housing sector. Rising government initiatives to support infrastructure development and construction activities in emerging countries of the Asia Pacific region offer lucrative growth opportunities to manufacturers of polymer modified cementitious coatings. The recent outbreak of the COVID-19 pandemic and its rapid spread across the world has led to economic disruption and has brought down construction activities. Trade, travel, retail, and manufacturing activities have been affected, and the production of construction chemicals has come to a standstill during the first three months of 2020 and is expected to continue till the second quarter of 2020.
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Major companies such as Arkema S.A. (France), Sika AG (Switzerland), Akzo Nobel N.V. (Netherlands), MAPEI S.p.A. (Italy), Compagnie de Saint-Gobain S.A. (France), and Fosroc International Limited (UAE) , Dow, Inc. (US) and H.B. Fuller Company (US) The Lubrizol Corporation (US), Organik Kimya Sanayi Ve Ticaret A.S. (Turkey), Pidilite Industries Limited (India), GCP Applied Technologies Inc. (US), Berger Paints India Limited (India), W. R. Meadows, Inc. (US), Evercrete Corporation (US), Indulor Chemie GmbH (Germany), The Euclid Chemical Company (US) and others are key players in the polymer modified cementitious coatingsmarket. These players have been focusing on developmental strategies, such as expansions, acquisitions, partnerships, joint veture, and new product developments, which have helped them expand their businesses in untapped and potential markets.
Recent Development
In March 2020, W. R. Meadows, Inc. introduced a new one-component polymer modified coating, namely, MEADOW-PATCH SMOOTH-GRADE. It is used to fill cracks, smooth rough surfaces, and other small surface defects in newly placed or existing concrete surfaces. This has helped the company to expand its product portfolio and cater to new markets.
In February 2020, Fosroc International Ltd, and Berger Paints Bangladesh Ltd, market leader in the Bangladesh paint industry, entered into a joint venture to establish a new legal entity, Berger Fosroc Limited. This new entity serves the construction chemicals market in Bangladesh. This joint venture has helped the company in working with contractors onsite and provide solutions to protect concrete with grouts, waterproofing, coatings, sealants, and flooring products. This is also expected to help the company serve the construction sector in Bangladesh which is expected to witness significant growth over the next few decades
In December 2019, Arkema S.A. acquired LIP Bygningsartikler AS (LIP), the Danish leader in tile adhesives, waterproofing systems, and floor preparation solutions through its subsidiary, Bostik. With this acquisition, the company is able to meet customer demand in the Nordic countries
In May 2019, Saint-Gobain Weber signed a memorandum of understanding with SCG Cement-Building Materials in Thailand for the development of a modular bathroom solution that incorporates Saint-Gobain Weber tiling and waterproofing solutions. With this partnership, the company is expected to expand their presence in Thailand and cater its waterproofing materials for several applications.
In May 2018, GCP Applied Technologies Inc. acquired UK-based R.I.W. Limited (R.I.W.), a supplier of waterproofing products, for approximately USD 30 million. This acquisition has helped the company to establish its presence in the UK and increase its customer base.
The polymer modified cementitious coatings market in the Asia Pacific region is projected to grow at the highest CAGR between 2020 and 2025. China, India, and Japan together accounted for the major share of the Asia Pacific polymer modified cementitious coatings market in 2019. The Asia Pacific region is an emerging and lucrative market for polymer modified cementitious coatings, owing to industrial development and improving economic conditions. This region constitutes approximately 60% of the world’s population, and thus leads to the wide-scale use of polymer modified cementitious coatings for waterproofing applications in residential and non-residential buildings, and public infrastructure. Outbreak of COVID-19 from China and the impact of coronavirus in Japan, South Korea, Autralia, and India has caused a decrease in the consumption of polymer modified cementitious.
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